These services are concerned with measuring the level and trend of sales in a particular market and are aimed at helping companies understand and monitor their own performance in relation to a sector as a whole.
For example, a project we have been operating for many years in the paint industry analyses the level of sales in the decorative paint market. In this case the report is divided into various key market and product sectors of most importance to companies. Data is collected directly from manufacturers using an agreed and standard reporting format and then the information is aggregated to produce a total market picture for all firms as a whole.
A key feature of these services is that all our reports are indivdually designed to the precise requirements of participating firms and in this context we work very closely with participants to ensure that all the relevant market factors are taken fully into account.
Typically these services will be organised through a trade association or other professional body representing companies in a particular sector or industry.